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Custom Cards · Wall of Love builderPREMIUM+

Sell between
the testimonials.

Custom Cards slot your own promos, CTAs, stats and award badges right into the flow of real testimonials on your Wall of Love — so every scroll has a reason to act, not just admire.

14 templates · CTA + social proof · Smart placement · Per-card analytics
14
ready templates
CTA + social proof, fully editable
4
card sizes
normal · wide · tall · featured
Per-card
analytics
impressions, clicks and CTR
Smart
placement
scroll-depth aware, never spammy

Overview · 1:51

See customer proof lead to a demo.

Create a custom invitation, place it among customer stories, and give visitors a clear next step.

8 chapters · Captions

Read the transcript

Give customer love a next step.

Your customers have given visitors a reason to trust you. Give them a clear next step, right alongside those stories.

Your invitation. Your proof.

Custom Cards bring your own calls to action and social proof into your Wall of Love. Invite a demo, share a resource, or highlight a useful stat.

Make the invitation yours

Open your wall’s Content tab, choose Custom Cards, and add a card. Start with Book a Demo, then make the headline and description your own. Set the destination URL and choose whether the button or the whole card opens it.

Make room for your message

Give the invitation the right amount of space. Choose a size, keep your wall’s styling, or override the colors so this card stands out while still feeling like your brand.

Proof first. Invitation next.

Choose where the card belongs, then save your changes. Here, it sits halfway through twelve testimonials. Placement limits and spacing help keep customer stories at the center of the experience.

From customer proof to your next step

Now the next step is part of the browsing experience. On your hosted wall or an embedded wall, visitors can move from customer proof to the page you choose.

Stay in control

Stay in control as your campaign changes. Include the card in embeds, or turn it off without deleting it. Switch it back on when you’re ready.

Turn customer love into action.

Give your customer proof a next step. Start free with ReTestimonial. Custom Cards are available on Premium and Business.

§01 — Card types

Two families. One job: turn admiration into action.

Every custom card is either a call-to-action or a piece of social proof. Same builder, same placement engine — they just play different roles in the scroll.

Type A — CTA

Cards that ask for the click.

Drop a trial offer, demo booking, or download right where conviction peaks. Each CTA carries its own headline, copy, and tracked button.

Trial & sign-upBook a demoFree resource / lead magnetContact sales
Ready when you are.
Start free and ship your first wall in under 10 minutes.
Start free →
Type B — Social Proof

Cards that stack the evidence.

Big-number stats, award badges, trust seals, and “featured in” logos — the proof your testimonials imply, made explicit and impossible to miss.

Stats & countsAward badgesTrust & security sealsFeatured-in logos
4.9 / 5
across 5,000+ reviews
§02 — Templates

Start from 14. Ship in seconds.

Pick a template, swap the copy, point the button at your URL. Every one inherits your wall's theme — or override colors per card.

6 CTA8 SOCIAL PROOF
Join 12,000+ happy customers
Start your journey today.
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Free guide
Learn from industry experts.
Download now →
Download GuideCTA
10,000+
Happy customers
Customer CountSocial
4.9
Average rating
Rating HighlightSocial
5,000+
5-star reviews
Review CountSocial
50,000+
Active users worldwide
Active UsersSocial
Award winner
Recognized for excellence in our industry.
Award BadgeSocial
Trusted & secure
Enterprise-grade security.
Trust SealSocial
ISO 27001 Certified
Audited & compliant.
CertificationSocial
As featured in
TechCrunchForbesWIRED
Featured InSocial
Or build one from scratch.
Blank CTA and blank social-proof cards give you a clean canvas — headline, body, image, button, the lot.
§03 — Sizes

Four sizes. Weight where it matters.

A whisper or a billboard — pick the footprint that fits the message. Cards span the same masonry grid as your testimonials, so the rhythm never breaks.

normal1×1

Single column, single row. The default — fits the grid like any testimonial.

wide2×1

Spans two columns. For CTAs and 'featured in' rows that need width to breathe.

tall1×2

Spans two rows. Great for stacked stats or a vertical award badge.

featured2×2

The hero block. Spans two columns and two rows — impossible to scroll past.

On mobile, wide and featured gracefully collapse to a single column.
★★★★★

We dropped real customer cards into our pricing page. It finally sounds like our customers.

OR
Olivia Rhye
Head of Product · Northbeam
◆ CARD
Start your free trial
No card required — ship your first wall today.
Get started →
★★★★★

The wall is the first link I send a prospect. It does the introduction for me.

DC
Drew Cano
Founder · Stride.app
◆ CARD
As featured in
TechCrunchForbesWIRED
◆ CARD
4.9
avg rating
5,000+ reviews
★★★★★

The aesthetic does the selling. The masonry layout is that good.

PS
Priya Shepard
CEO · Kelp & Co.
★★★★★

We moved our whole testimonial library over the day we switched.

KO
Koray Okumus
Founder · Lattice
featured 2×2wide 2×1tall 1×2normal 1×1
§04 — Smart placement

It knows where to land — and when to hold back.

Set a card by scroll depth or frequency, and the placement engine handles the rest: it caps density, enforces spacing, and never lets two promos crowd a single screen. Proof first, pitch second.

MODE 01Scroll-depth markers

Place a card at 25%, 50%, or 75% of the way down the wall. It lands at the same relative spot whether you have 30 testimonials or 3,000.

0%255075100%
MODE 02Frequency fallback

Prefer a cadence? Insert a card every N testimonials. The engine spaces them evenly and stops when it runs out of room.

GUARDRAILDensity cap + min spacing

Hard limit of one card per three testimonials, and a minimum gap between any two cards. Your wall stays a wall — not an ad break.

max 1 card / 3 testimonials
love.northbeam.com · rendered feed2 cards placed
★★★★★

We dropped real customer cards into our pricing page. It finally sounds like our customers.

OR
Olivia Rhye
Head of Product · Northbeam
★★★★★

The wall is the first link I send a prospect. It does the introduction for me.

DC
Drew Cano
Founder · Stride.app
★★★★★

Reorder, brand, and embed without a developer. It's bookmarked.

AL
Aliah Lane
VP Marketing · Foundry
↳ 25% DEPTH
Try free for 14 days
Start trial →
★★★★★

One script tag, and it just works on every page we own.

AW
Alec Whitten
Eng lead · Plinth
★★★★★

The aesthetic does the selling. The masonry layout is that good.

PS
Priya Shepard
CEO · Kelp & Co.
★★★★★

Cancelled three other tools. This replaced our reviews page entirely.

MK
Marco Kelly
Head of Growth · Riverbed
↳ 50% DEPTH
50,000+
active users
★★★★★

Customers stopped scrolling and started reading.

DW
Demi Wilkinson
CMO · Lumen
★★★★★

We moved our whole testimonial library over the day we switched.

KO
Koray Okumus
Founder · Lattice
§05 — Style & links

Inherit the theme — or break it on purpose.

Cards match your wall out of the box. When you want one to pop, override its background, text, accent, radius and shadow — and choose exactly how it links out.

STYLE OVERRIDESper-card · optional
BACKGROUND · TEXT · ACCENT
Background
Text
Accent
BORDER RADIUS14px
SHADOW
nonesmmdlgxl
LINK BEHAVIOR
Whole card clickableButton only
LIVE PREVIEWupdates as you tweak
Get 20% off your first year
This week only — applied at checkout, no code needed.
Claim the offer →
↳ entire card is the link · opens in new tab
Show in embeds
Toggle per-card whether it appears in embedded walls vs the hosted page only.
Enable / pause
Flip a card off without deleting it — analytics and config stay intact.
§06 — Analytics

Every card is measured.

Impressions and clicks are tracked per card, on the hosted page and in every embed. CTR tells you which promo earns its slot — and which to retire.

CardImpressionsClicksCTR
14-day free trial
CTA · TOP PERFORMER
48,210
1,964
4.07%
Book a demo
CTA
31,884
742
2.33%
G2 Leader badge
SOCIAL
52,003
311
0.60%
50,000+ users
SOCIAL
49,771
188
0.38%
Download the guide
CTA
27,640
903
3.27%
Across all cards
209K
impressions
4,108
clicks
1.97%
blended CTR
$11.4K
attributed MRR
Retire the dead weight.

Cards under your CTR floor get flagged. Pause them in a click — the slot goes back to a testimonial, no gap left behind.

PREMIUM+ · IN THE WALL OF LOVE BUILDER

Give your wall something to sell.

Open any Wall of Love, hit + Add card, pick a template, and watch it slot itself into the flow. Live in two minutes.