Overview · 2:30
See Proof Gap Autopilot in action.
See how an unanswered buyer concern becomes a focused collection request.
8 chapters · Captions · Full transcript
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One unanswered buyer question
Your pricing page has customer praise. But does it answer the question your next buyer is asking? Will this work for a team like ours?
Define what the page needs
Proof Gap Autopilot helps you turn that question into a focused plan. Start in Insights, add a target, and identify the page you want to support. Give it a useful name and choose its place in your funnel.
Give the comparison direction
For Driftlane, the audience is agency teams. The use case is project handover. The concern is setup time. Add those signals and choose the kind of proof you want to use. Autopilot compares them with testimonials already analyzed by Proof Intelligence.
See the matches and the gap
Here, two customer stories qualify. They speak to the audience and the handover experience, but the setup concern is still unanswered. Partial coverage gives the team a useful direction. Look at both the matching stories and the missing signals before deciding what to collect.
Turn the gap into a useful brief
Open the collection brief. It brings together the page context, the missing perspective, an outreach prompt, and interview angles. Copy it for a teammate or your next customer conversation. Instead of asking for general praise, you have a clear reason to ask about a specific experience.
Ask with a clear purpose
Open Smart Invites with the target in context. Your team chooses an appropriate customer and prepares the request. Marina can describe how Northline Studio got started. The brief guides the conversation, while the customer provides the story in her own words. That makes each follow-up more focused and useful.
Bring the useful story back
When her response arrives and is analyzed, refresh the target. There is now another qualifying match, and the setup signal is covered. The response still needs approval. After your review, open the widget workflow to decide how it should support the page.
Make the next request more relevant
Define. Compare. Collect. Use. Find your next proof gap with ReTestimonial. Available on Premium and Business.
You have plenty of testimonials. Just not the right ones, on the right pages.
Most teams collect testimonials in bulk and dump them into a wall on the homepage. That’s a library, not a strategy. Your pricing page needs ROI quotes from RevOps. Your integrations page needs developer voices. Your onboarding wall needs week-one wins.
Autopilot reads your site the way a skeptical buyer would, scores each page on the proof it actually carries, and tells you which customer can answer the doubt that’s killing the conversion.
Crawl. Score. Brief.
From “what’s the URL?” to a signed invite in under four minutes. Re-runs continuously and tells you when something drifts.
Crawl
Autopilot reads every public page on your site — sitemap, internal links, the works. JS-rendered content is supported.
Score
Each page gets a coverage score across the persona × use-case × objection grid. We label which objections are answered, and which aren't.
Brief
For every gap, Autopilot drafts a collection brief — which customers to ask, which questions to ask, which form to send. One click sends invites.
Every cell is a question a buyer is asking.
Personas down. Objections across. Red cells are the ones losing you deals.
Every gap ships with a plan to close it.
We don’t just tell you what’s missing. We draft the questions, suggest the customers, and queue up the invites.
Paste a URL. That’s the whole thing.
No tagging. No persona library to define up front. No mapping testimonials to pages by hand. Autopilot reads what you already have and figures out the rest.
- 1Auto-detects personasPulls from existing testimonial tags, your marketing copy, and your customer roster.
- 2Auto-mines objectionsFAQ, pricing copy, competitor reviews, support tickets if connected.
- 3Reuses your formsBriefs route to whatever Forms + Smart Invite sequence you've already set up.
- 4First scan completes in ~40 secondsSubsequent scans run weekly. You can trigger one manually anytime.
Not a side tool. The connective tissue.
Autopilot reads your library, drafts the briefs, drives the invites, places the result, and measures the lift.